If you’re a small dealership (and want to get rid of the ‘small’ word), you have to get out of the box and interact with people around you. It’s not just about keeping in touch with your providers or the people who step in your showroom. You have to learn how to take the most out of the wonderful world of using social media in your business. If you don’t do it, you risk losing both potential and existing customers. We’ll help you to create a social media marketing strategy.

It’s all about presence

Let’s face it: if you don’t know what your customers think about your business, how do you know where to improve? You have to be where your customers are – and you’ll discover that most of the time they’re online: tweeting, posting on their walls (and commenting in others), uploading videos, etc. If you want your business to grow, you have to join in the conversation. Using social media in your business will not only allow you to interact with other people (colleagues, providers, customers, et al); it will also increase your dividends in the short and long-term. Let’s put in practice the following tips so you can start taking advantage of this.

Create your social network accounts

From now on, your ‘virtual colleagues’ will be Twitter, Facebook, YouTube, WordPress, LinkedIn, Foursquare and other social media websites. Don’t get stressed out seeing too many names here. Using social media will become an everyday task for you once you get

into it. With that being said, create an account in each of those websites. You’ll be happy once you discover the opportunities these websites can bring to you and your business!

Don’t forget about your accounts

Get the most out of them by learning how they work and what they have to offer you and your business. Twitter will allow you to post a maximum of 140 characters content (where you can include a link to a new product or service, or to your website). Facebook is really nice when it comes to keeping people informed of your activities; LinkedIn will give you the chance to meet more people who are working in the same industry; and so on. Link your accounts to save time and energy going from one place to another. Post a YouTube link in Twitter, so it automatically appears in Facebook and attract more viewers/buyers into your website.

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Robert Katern
Robert is one of the company’s most senior training consultants, with 15 years of experience in the delivery of local and international training, particularly in Vehicle Sales and New Product Release training. Robert has the ability to guide your team through the process of turning a training and development concept into an effective reality. His high energy and participative approach ensure participants and clients get practical solutions and customer sensitive selling strategies for a modern market.